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AllValue Partners with MoEngage to Accelerate Its eCommerce Growth  
January 11, 2022 News


AllValue, the Villar Group’s holding company for its investments in retail, has partnered with insights-led engagement platform MoEngage to further boost its digital growth for AllHome, the Philippines’ pioneering one-stop full-line home centre, and AllDay, the country’s fastest growing supermarket and a leading player in the mid-premium segment.

This announcement comes after the recent surge in eCommerce sales in the Philippines. AllValue aims to capitalise on this online sales momentum through an in-depth look into customer behaviour data.

Through its optimised eCommerce platforms, AllValue is able to telegraph current customer behaviours by providing relevant product recommendations, sorting out logistic challenges for home deliveries and allowing safe payments to offer a comprehensive and convenient eCommerce experience. This is the exact window where an insights-led engagement platform like MoEngage can provide breakthrough insights to push AllHome and AllDay’s eCommerce initiatives to the next level.

“We are betting big on the current digital wave that will expand the eCommerce market size in the Philippines. With more and more customers discovering our enhanced eCommerce experience, we recognised the need to align ourselves with a data-driven mindset to mount effective customer-facing campaigns and to further drive our platforms’ development”, said Camille Villar, Vice Chairman at AllValue.

AllDay’s challenge is to make sense of large-scale retail data that is primarily undifferentiated. However, AllHome, on the other hand, wants to unearth insights and patterns for its broad spectrum of customers: from homeowners to architects, engineers and designers.

“To sell premium retail products, one must put together a great website and an awesome checkout experience. However, that is not enough in the hypercompetitive eCommerce world. One must complement it with well-timed and limited offers for browsed products that are simply hard to put down. Product differentiation alone might not cut it for many businesses that plan to make a shift to online sales. Consumer brands also need to focus on a customer-centric engagement strategy, and that’s where MoEngage can help”, says Saurabh Madan, General Manager, Australia & New Zealand and South East Asia, at MoEngage.