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Yellow.ai Accelerates Growth in Malaysia Bolstered by a 30% Increase in Customer Acquisition in The Last 6 Months
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December 20, 2022 News

 

Yellow.ai, a leading enterprise-grade Conversational AI platform trusted by 1000+ enterprises globally, aims to increase business growth in Malaysia by 3x in the next fiscal year. The company has doubled its growth in the country since 2019 and saw a 30% surge in customer wins across high-growth sectors such as BFSI, retail, supply and telecommunication in the last six months.

Yellow.ai has on-boarded 25+ customers in the last two years in Malaysia, and the market contributes to more than ~20 percent of the company’s overall revenue growth in APAC. Providing Customer Experience (CX) and Employee Experience (EX) automation to brands such as Food Panda, Edotco, JD.ID, Zenyum, Mah Sing Group, Sephora, and Zalora the company globally hosts over 2 billion conversations on its platform every quarter in over 135 languages including Bahasa Malay, Tagalog, Mandarin, Bahasa Indonesia, English, and more.

Yellow.ai’s solutions have led to a 30% increase in productivity and a 70% reduction in operational costs, boosting customer satisfaction and increasing employee engagement at scale. The company has seen major demand for its Customer Support Automation, Live-Agent Assist, and WhatsApp for Business solutions; while demand for its Voice Automation and EX solutions is also seeing significant traction in the country. Additionally, with the travel sector seeing a strong resurgence this year in Malaysia with more than 3.21 million arrivals just in the first seven months of 2022, Yellow.ai aims to capitalise on this opportunity by delivering exceptional CX and EX solutions through its flagship proprietary DynamicNLP™.

Commenting on the growth, Raghu Ravinutala, CEO & Co-founder, Yellow.ai said, “We believe that Malaysia is one of the fastest growing countries in Asia and is ripe for innovation. We look forward to being the Conversational AI market leader in the country with our highly advanced Dynamic AI agents powering enterprises across industries. Our recently launched DynamicNLP™, a first in the Conversational AI space, is being made available in Southeast Asian languages such as Bahasa Malay in order to enable Malaysian businesses to go-live within minutes with lower operational costs.”

Recording 3X growth over its previous year’s revenue, Yellow.ai presently has an office in the capital city of Kuala Lumpur and has expanded its workforce with dedicated business development, customer success, account management, and customer solutions teams this year.

On future plans for the market, Ravinutala added, “With a deep understanding of Malaysia’s demand for conversational AI and the major players in the country, our focus now is to further strengthen our presence and penetrate through the different industries, offering diverse use-cases. Our goal is to also significantly contribute to the country’s journey of driving a robust digital economy by enabling organisations here with the best EX and CX automation solutions. Furthermore, by engaging in creating strong strategic partnerships and growing our workforce, we are firming up our plans to establish ourselves as the country’s leading conversational AI player. ”

Yellow.ai is quickly establishing itself as the clear market-leading Conversational AI powerhouse and was recently named a Major Contender and a Star Performer in Everest Group’s Conversational AI Products PEAK Matrix® Assessment 2022. It also won a silver in the CX Vendor Excellence category at the CX Asia Excellence Awards 2022. Furthermore, the company was recognised as a Niche vendor in the 2022 Gartner Magic Quadrant (MQ) for Enterprise Conversational AI Platforms, the first-ever Magic Quadrant for this market category profiling the most advanced vendors out of thousands of players in the space.

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